Drop 10–15kg of stubborn fat in 12 weeks without giving up weekends. using ARC's Principle 3 Pillar System. No starting over monday. just results.

Stop cutting carbs and starting over. Finally take control of your fitness by optimizing your hormones, metabolism and routine. No more 'start again on Monday'. Let your physique match the standards you hold in the rest of your life.

Hi!

My name is Alex Reed - in 2020 I lost 30kg of body fat and spent the following years building my physique and discipline to get to where I am now. Confident in my body, in control of my life.

I have now helped 500+ people do the same. All without chicken and broccoli diets and saying no to weekend plans.

You know what makes it even crazier… 90% of my clients train for a maximum of 3 hours per week. Yes you heard me correctly, per week.

How? Actually, it’s very simple.

Introducing ARC Principles.

A 3 Step System accounting for every detail of ‘normal life’. Leaving no room for failure.

A principle based system developed over 5+ years of coaching transformations.

People struggle with consistency, stay stuck, frustrated and lack confidence in their physique. Not because of a lack of discipline. It’s outdated systems.

Believe it or not you don’t have to:

Train for hours a day

Give up your weekends

Live on no-carb diets

Sacrifice your whole life for the gym

What worked when you were 18 is not going to work now. Work, family and other commitments are unavoidable.

When challenges arise? You have no strategy, discard the week and start over and over again.

My system eliminates this cycle you’re stuck in.

We work with you 1-1 on a daily basis to navigate real life situations, meaning fat loss and transformation become inevitable.

Anis' body transformation after 21 weeks, reducing his weight from 76 kg to 61 kg using the ARC Principles 3 Step System

Pedro’s body transformation after 40 weeks, reducing his weight from 112 kg to 71 kg using the ARC Principles 3 Step System

Ben's transformation over 28 weeks, decreasing from 91 kg to 66 kg using the ARC Principles 3-Step System.

ARC Principles - 3 Step SYSTEM

how it works:

Phase 01:

Foundations

A lot of people skip this part. The first 2 weeks we focus almost entirely on routine.

This is what sets you up to drop 10-15kgs of fat in 12 weeks and 2x your strength!

Don’t run before you can walk... Set up the right routines in your life, allowing your metabolism and hormones to be optimized. The solution to fat loss.

Most coaches will throw you into the deep end as they’re worried they need a quick win…

My system delivers transformation in the most efficient time frame. It works.

Phase 02:

Fat Loss

Now we push to sub 10% body fat. Strategic changes to inputs like food and cardio keep you on track.

We educate on how to manage social occasions, family meals or trips away. Whilst still progressing.

We focus on numbers. Emotions can play tricks on us, data won’t.

By the end of phase 2 you will be in the best shape of your life, walking with confidence and finally in a body which is in line with who you want to be.

Phase 03:

Reverse

Our system is designed to build your food up to 2500-3000 calories/day , half the amount of cardio and still keep you in the shape of your life.

Another phase most people don’t do, hence why on average 92% of dieters gain weight back… Not on my team!

Eating low food and lots of cardio is not sustainable. That is why this phase is fundamental. No more yo-yo dieting. Just confidence and control.

These results you see do not happen by accident. This is the system behind it. Life lasting transformation.

MOG'S FULL BODY TRANSFORMATION

juri'S FULL BODY TRANSFORMATION

Why do we use it?

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